Before you go on a job interview, it's important to find out as much as you can about the company. That way you'll be prepared both to answer interview questions and to ask the interviewer questions. You will also be able to find out whether the company and the company culture are a good fit for you.

Take some time, in advance, to use the Internet to discover as much information as you can about the company. Spend time, as well, tapping into your network to see who you know who can help give you an interview edge over the other candidates.

Visit the Company Website

Visit the company web site, review the company mission statement and company history, products and services, management, as well as information about the company culture. The information is usually available in the About Us section of the site.

Use Social Media

Check Facebook and Twitter. Become a Fan of the company on Facebook and follow it on Twitter. You can find information you may not have found otherwise.

Leverage on Your Network

If you have a connection that will help you find inside information, use it. Do you know someone who works there? Ask them if they can help. If you're a college grad ask your Career Office if they can give you a list of alumni who work there. Then email, send a message, or call and ask for assistance.

Search News about the Company

Search both Google for the company name for recent happenings and leverage on that knowledge to impress your interviewer. Look through the financial statements. Important pieces of information can be found there including business direction of the company, how much compensation is being paid to employees and whether you think you like working in such a company. You can come to a better decision with more information on hand.